JLA Looks to Transform Bed in a Bag Concept
Think Bed in a Bag + Headboard.
That is the idea that JLA is looking to introduce to the marketplace. By adding that one ingredient they can transform a room from a generic place to a concept.
There are some smart folks over there.
“If we get the market penetration we expect, we could really begin to redefine what a conventional bed-in-a-bag looks like with shams, bed skirts, sheets and slipcovers to coordinate. We see a lot of ability to leverage capabilities in fashion bedding as well as our strong expertise in fabric,” Ortiz said.
He said the product is targeted at “everything from furniture specialty stores to large mass merchandisers.”
“We have worked very hard to bring a truly consumer-driven idea to market,” he said, adding that the product, nine months in development, “features the latest in quality, convenience and value for today’s savvy consumer and we are excited by the wide support and commitments from all levels of our key retail partners.”
The EE headboard comes in five styles and a variety of slipcovers that will make it easy to update a room’s décor without buying new furniture, the company said. via Furniture Today